The flowers of the coffee plant are very fragrant. When the flowering season is at its peak, the hills of Holualoa appear as if snow has just fallen. The evening breezes carry the scent of the coffee flowers filling the countryside with the sweetness. "Mapu mai ke `ala" is translated as, "Wind Blown Fragrance".

The Punahoa is an updated version of the Oe coin purse. It measures in just a smidge bigger at 5.38" long X 4" tall and features top stitching along the edges as well as a streamlined zippered closure. Toss in the essentials: credit cards, a few dollar bills, perhaps some change for the meter or that tube of lipstick! Great for brightening up your purse ... and your day. Punahoa is a small `ahupua`a that runs from Hilo bay front to Kuku`au `ili.